A The starting point
Following up on property auction viewings meant starting over. The website had no concept of a continuing relationship.
Case study · Commercial and investment
Separate doors for new and returning property auction viewings contacts
Ground rent and investment auctioneer, Harrisburg, Pennsylvania. With property auction viewings, the team can distinguish a continuing conversation from a new request without opening the message.
Case file 17
Client · Harrisburg, Pennsylvania
Ground rent and investment auctioneer
- Team
- 9 staff, one locally managed operation
- Timeline
- 10 working days
- Parts built
- 4
- Quote from
- Customer services supervisor
Staff review and handover included
Before the work
Whereitstarted,andwhatgotintheway
B The problem
When it comes to property auction viewings, follow-ups arrived looking like new business. Staff played archivist, hunting the original thread, before anyone addressed what the customer was asking.
What we built
A labeled follow-up route asks for any reference the customer holds and their question. New requests keep the full form collecting property reference, viewing preference and buyer question, and the two streams arrive under distinct subjects.
Where this sits in the plan
Parts used4 items
- 1Existing-request contact route
- 2Optional reference field
- 3Separate email subjects
- 4New-inquiry form
Handedover10workingdaysaftercontentapproval
The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.
Content approved
Work began once the firm approved the page content and wording.
The build
Existing-request contact route, Optional reference field, Separate email subjects, New-inquiry form.
Staff review
Staff at the firm reviewed the work before anything was handed over.
Handover
10 working days after content approval, including staff review and handover.
See what this would look like for your own firm
A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.
What changed
The result, in the firm's terms
With property auction viewings, the team can distinguish a continuing conversation from a new request without opening the message. Returning contacts have a shorter path that skips the full intake.
Day to day with property auction viewings, the follow-up path respects that a conversation already exists. Re-introducing yourself to a website was always absurd.
Ground rent and investment auctioneer, Harrisburg, Pennsylvania
Questions about this case study
How long did this project take?
10 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.
What exactly was built for the ground rent and investment auctioneer?
A labeled follow-up route asks for any reference the customer holds and their question. New requests keep the full form collecting property reference, viewing preference and buyer question, and the two streams arrive under distinct subjects. The parts used were: existing-request contact route, optional reference field, separate email subjects, new-inquiry form.
Why is the client not named?
Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Cassandra Shipley, Customer services supervisor, used with permission. No business name, logo or web address is published.
Could the same work be done for my firm?
Yes, if it fits the way your firm runs its sales. Bidder registration and deposit request form is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.
Want your inquiries to arrive like this?
A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.