A website built around acreage, parcels and boundary maps, not floor plans
A land and farm auction website needs acreage, parcel numbers and soil or mineral rights up front, because a buyer evaluating farmland reads a listing completely differently from a buyer evaluating a house, and a template built for one does not serve the other.
Builtforlandandfarmauctionfirms,notagenericrealestatetemplate
If your firm runs land and farm auction firms, the site is built around the terms, timelines and disclosures specific to that kind of sale, rather than a listing template designed for a different niche entirely.
Land and farm auction firms selling row-crop ground, pasture and timber in states such as Texas, Ohio, Illinois and Iowa use the same tract page layout. Each listing carries the fields a farmland buyer in that area screens on, from tillable acres to lease status.
Four problems specific to land and farm auction firms
Listings built for houses have no field for acreage, parcel number, tillable acres or mineral rights, so that information ends up crammed into a paragraph.
There is no boundary map or aerial view, which is often the first thing a land buyer wants to see.
Multi-parcel sales, where tracts can sell individually or combined, have no way to explain the bidding format on the page.
Buyers searching by county or crop type cannot filter the current listings.
Thepagesbuiltforlandandfarmauctionfirms
- 1Home
- 2Current land and farm sales
- 3One page per tract
- 4Multi-parcel and combination bidding explained
- 5Aerial and boundary maps
- 6Soil, mineral and easement disclosures
- 7For farm managers and investors
- 8Contact and inquiry form
Tract inquiry form
Asks for the tract number, intended use and financing status, so your team can route row-crop buyers, recreational buyers and investors to the right follow-up.
What does your firm need to provide?
Very little beyond the facts only your firm can know. Everything else, from the build to the hosting to the weekly updates, is ours.
- Tract numbers, acreage, legal descriptions and parcel IDs
- Aerial photos, boundary maps and any surveys you can share
- Soil, mineral, lease and easement disclosures
- The bidding format for multi-parcel sales
Fromfirstcalltoalivesiteforland&farm
Onboarding call
We go through the land & farm you run, your counties, your current listings and what your registration requires.
We build the pages
The 8 pages above, the tract inquiry form and your CRM connection, before anything goes live.
You approve, we launch
Live in 7 to 15 days depending on plan. The $697 build fee is invoiced only after you approve.
Weekly updates
Status, photos and terms kept current as each sale moves, plus 5 revisions a month for anything bigger.
Which plan fits land and farm auction firms?
- Lot SheetThe website, fully managed, live in 7 days
- Sale DayEverything, plus the AI Engine, live in 10 days
- Full DocketEverything, plus the Content Engine, live in 15 days
| Included | Lot Sheet | Sale Day | Full Docket |
|---|---|---|---|
| The website | |||
| Custom-coded site, 90+ PageSpeed | |||
| A lot page for every property | |||
| County and sale-type pages | |||
| Bidder registration into your CRM | |||
| Compliance pages built in | |||
| Search and visibility | |||
| Technical and on-page SEO, location pages | |||
| AEO, GEO and structured data | |||
| Researched articles a week | 2 | 2 | 3 |
| Management and support | |||
| Weekly lot updates | |||
| 5 revisions a month | 5 | 5 | 5 |
| Managed hosting and security | |||
| Domain in your name | |||
| Client portal | |||
| Migration with redirects | |||
| The AI Engine | |||
| AI receptionist with call summaries | |||
| AI chat widget on your site | |||
| AI agents on SMS, Messenger and Instagram | |||
| A2P 10DLC registration filed for you | |||
| The Content Engine | |||
| Social image posts a week | 3 | ||
| Short-form reels a week | 2 | ||
| Google Business Profile managed | |||
What auction firms tell us
The question 'who is answering this one?' used to hang over every property auction viewings inquiry. Now each request has a named owner and enough detail for a colleague to cover it. Duplicate replies and orphaned messages have both quietly ended.
Rural property and smallholding auctioneer, Baton Rouge, Louisiana
Inquiry assignment and staff handover for property auction viewings
The after-hours side of property auction viewings was an afterthought on the old site. Evening visitors leave structured information and an honest response time, nothing more promised. I arrive to a usable list instead of piecing together scraps from three channels.
Building land auction specialist, Overland Park, Kansas
After-hours inquiry capture for property auction viewings
The part I rate most highly is the form, not the visuals. It asks for property reference, viewing preference and buyer question before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Unmodernized property auction specialist, Overland Park, Kansas
Inquiry form and response workflow for property auction viewings
Case studies from auction firms
Real projects for firms like yours, with the closest matches to land and farm auction firms first.
See a lot page for land & farm in a live walkthrough
About 30 minutes, on your screen, built around land and farm auction firms. Plans from $127 a month, the build fee only after launch.
Questions from land and farm auction firms
Can a listing show acreage and parcel details instead of bedrooms and bathrooms?
Yes, we build the lot page fields around what a land buyer actually looks for: total acres, tillable acres, parcel number, and any easements or mineral rights, rather than reusing a residential template.
Can you embed an aerial view or boundary map?
Yes, a tract page can carry an aerial image or an embedded map showing approximate boundaries, alongside the written legal description.
Can the site explain multi-parcel bidding, where tracts sell individually or combined?
Yes, the multi-parcel and combination bidding page is built specifically to explain that format in plain terms before a buyer registers.
Do you provide soil tests or mineral rights research?
No, we publish the disclosures and reports you provide. We do not conduct or verify soil testing, surveys or mineral rights research.
Can a tract page show a current farm lease?
Yes. Lease status and the terms you are permitted to publish, such as whether the lease has been terminated or runs through harvest, sit on the tract page as their own field.
Can buyers see all tracts in a sale on one map?
Yes. A sale overview page can carry one map or aerial image with the tracts labeled, linking to each tract page, which is how most land buyers start.
Can the site show a sale that is both live on site and online?
Yes. The lot page shows both the live sale location and the online bidding link, so a buyer who cannot travel still knows exactly where to bid.
Can we attach FSA or tax information to a tract?
Yes, any document you are able to share, such as FSA information or a tax statement, can be attached to the tract page as a download.
See it built for land & farm
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Estate sales, Probate sales, Foreclosure & REO