A website that speaks to investors evaluating cap rates, not a family buying a home
A commercial property auction website needs to lead with the numbers an investor actually screens on, because a page that opens with lifestyle language instead of square footage, cap rate and lease status reads as unserious to a commercial buyer.
Builtforcommercialpropertyauctionfirms,notagenericrealestatetemplate
If your firm runs commercial property auction firms, the site is built around the terms, timelines and disclosures specific to that kind of sale, rather than a listing template designed for a different niche entirely.
Four problems specific to commercial property auction firms
Listings lack the fields a commercial buyer screens on first: square footage, zoning, lease status and net operating income.
There is no way to attach a due diligence package, offering memorandum or rent roll to a specific property.
Investors bidding on multiple asset types (retail, office, industrial) cannot filter listings by property type.
The site gives no sense of the firm's past commercial sale volume or property types handled.
Thepagesbuiltforcommercialpropertyauctionfirms
- 1Home
- 2Current commercial listings
- 3One page per property
- 4Due diligence document library
- 5Auction terms and deposit requirements
- 6Property type index (retail, office, industrial)
- 7Past sales by property type
- 8Contact and inquiry form
Investor inquiry and NDA request
Routes a request for the full due diligence package through a simple form, so sensitive financials are shared only after a name and firm are on record.
What does your firm need to provide?
Very little beyond the facts only your firm can know. Everything else, from the build to the hosting to the weekly updates, is ours.
- Square footage, zoning, lease status and financial figures you can publish
- Offering memorandums, rent rolls and due diligence documents
- Which documents need an inquiry or NDA before release
- Registration and deposit terms for each sale
Fromfirstcalltoalivesiteforcommercial
Onboarding call
We go through the commercial you run, your counties, your current listings and what your registration requires.
We build the pages
The 8 pages above, the investor inquiry and nda request and your CRM connection, before anything goes live.
You approve, we launch
Live in 7 to 15 days depending on plan. The $697 build fee is invoiced only after you approve.
Weekly updates
Status, photos and terms kept current as each sale moves, plus 5 revisions a month for anything bigger.
Which plan fits commercial property auction firms?
- Lot SheetThe website, fully managed, live in 7 days
- Sale DayEverything, plus the AI Engine, live in 10 days
- Full DocketEverything, plus the Content Engine, live in 15 days
| Included | Lot Sheet | Sale Day | Full Docket |
|---|---|---|---|
| The website | |||
| Custom-coded site, 90+ PageSpeed | |||
| A lot page for every property | |||
| County and sale-type pages | |||
| Bidder registration into your CRM | |||
| Compliance pages built in | |||
| Search and visibility | |||
| Technical and on-page SEO, location pages | |||
| AEO, GEO and structured data | |||
| Researched articles a week | 2 | 2 | 3 |
| Management and support | |||
| Weekly lot updates | |||
| 5 revisions a month | 5 | 5 | 5 |
| Managed hosting and security | |||
| Domain in your name | |||
| Client portal | |||
| Migration with redirects | |||
| The AI Engine | |||
| AI receptionist with call summaries | |||
| AI chat widget on your site | |||
| AI agents on SMS, Messenger and Instagram | |||
| A2P 10DLC registration filed for you | |||
| The Content Engine | |||
| Social image posts a week | 3 | ||
| Short-form reels a week | 2 | ||
| Google Business Profile managed | |||
What auction firms tell us
The old property auction viewings form lost people at the error message; we knew because they told us. The messages name the problem, and correcting a field no longer clears the rest. Staff demonstrating the form to a customer no longer have to apologize for it.
Ground rent and investment auctioneer, Green Bay, Wisconsin
Form usability and error handling for property auction viewings
Returning property auction viewings contacts had to pretend to be strangers on the old site. The two message types arrive under different subjects, so the sorting is done for us. It respects the fact that a conversation already exists.
Commercial premises auction house, Manchester, New Hampshire
Returning-customer contact path for property auction viewings
The part I rate most highly is the form, not the visuals. It asks for property reference, viewing preference and buyer question before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Unmodernized property auction specialist, Overland Park, Kansas
Inquiry form and response workflow for property auction viewings
Case studies from auction firms
Real projects for firms like yours, with the closest matches to commercial property auction firms first.
See a lot page for commercial in a live walkthrough
About 30 minutes, on your screen, built around commercial property auction firms. Plans from $127 a month, the build fee only after launch.
Questions from commercial property auction firms
Can a listing show cap rate, NOI and lease status?
Yes, the lot page template for commercial listings is built around those fields specifically, rather than the residential fields used elsewhere on the site.
Can a due diligence package require a request before it is downloadable?
Yes, a document can be gated behind a short inquiry form, useful for an offering memorandum or rent roll you want to share only with identified prospects.
Can listings be filtered by property type?
Yes, the current commercial listings page can be organized by property type so an investor focused on industrial assets is not scrolling past retail listings.
Do you prepare offering memorandums or financial analysis?
No, we build the page that presents them. The documents themselves come from your firm or the seller's broker.
Can a listing show tenant and lease details?
Yes. Tenancy details you are permitted to publish, such as occupancy and lease expiry, sit in their own fields on the commercial lot page.
Can brokers register to cooperate on a sale?
Yes. A broker registration form can capture the broker, their firm and their client, and route it to your CRM separately from bidder registrations.
Can a portfolio sale have one page for several properties?
Yes. A portfolio page can present several properties together with a summary, and link to an individual page for each asset.
Can the site show the buyer's premium and deposit clearly?
Yes. The buyer's premium and deposit terms you supply are shown on the lot page and on the auction terms page, not left for a bidder to find in a PDF.
See it built for commercial
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Estate sales, Probate sales, Foreclosure & REO