A The starting point
The important information for property auction viewings existed only as an attachment designed for printing. Reading it on a phone meant constant pinching and zooming.
Case study · Commercial and investment
Setting property auction viewings free from the PDF
Commercial premises auction house, Worcester, Massachusetts. For property auction viewings, staff answer questions with a link to the exact section instead of an attachment.
Case file 08
Client · Worcester, Massachusetts
Commercial premises auction house
- Team
- 12 staff, one locally managed operation
- Timeline
- 25 working days
- Parts built
- 4
- Quote from
- Buyer inquiries lead
Staff review and handover included
Before the work
Whereitstarted,andwhatgotintheway
B The problem
Day to day with property auction viewings, there were no direct links to individual answers, just one long attachment. A thirty-second question required a three-megabyte reply.
What we built
Content on viewing instructions and published auction terms was restructured as accessible sections with descriptive headings and direct links. A print version remains available by choice, not by force.
Parts used4 items
- 1HTML reference pages
- 2Descriptive headings
- 3Section links
- 4Printable summary
Handedover25workingdaysaftercontentapproval
The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.
Content approved
Work began once the firm approved the page content and wording.
The build
HTML reference pages, Descriptive headings, Section links, Printable summary.
Staff review
Staff at the firm reviewed the work before anything was handed over.
Handover
25 working days after content approval, including staff review and handover.
See what this would look like for your own firm
A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.
What changed
The result, in the firm's terms
For property auction viewings, staff answer questions with a link to the exact section instead of an attachment. Visitors read on any device, and nothing has been taken away from those who like print.
Our property auction viewings material was always sound; the format was the obstacle. As pages, it finally does its job.
Commercial premises auction house, Worcester, Massachusetts
Questions about this case study
How long did this project take?
25 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.
What exactly was built for the commercial premises auction house?
Content on viewing instructions and published auction terms was restructured as accessible sections with descriptive headings and direct links. A print version remains available by choice, not by force. The parts used were: html reference pages, descriptive headings, section links, printable summary.
Why is the client not named?
Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Juliet Starling, Buyer inquiries lead, used with permission. No business name, logo or web address is published.
Could the same work be done for my firm?
Yes, if it fits the way your firm runs its sales. SEO, AEO and GEO: found by search engines and AI assistants is on every plan; A dedicated page for every lot is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.
Want your inquiries to arrive like this?
A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.