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Built for real estate auction firms

Awebsitethatreadsascarefullyasthesaleitself.

A managed website for real estate auction firms: live in 7 days, 90+ PageSpeed, weekly lot updates, researched articles and hosting, one monthly fee.

From $127 / monthBuild fee $697, invoiced after launchLive in 7 days
Sample lot

Lot 14 · Example County

129 Example Orchard Road

Scheduled
Tuppence the snail, our mascot, on the drive of a white farmhouse with a red barn and orchard, presenting the property and holding a tablet with a lot page.
Opening bidSet by seller
Sale formatLive floor + online
Buyer's premiumPer terms
RegistrationDeposit required
Registrations to your CRM
90+ PageSpeed
90+Google PageSpeed guaranteed
7days to launch on Lot Sheet
5revisions a month included
$0build fee due until your site is live
What firms say

What auction firms noticed first

The part I rate most highly is the form, not the visuals. It asks for property reference, viewing preference and buyer question before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Richard Rushworth, Auctioneer
Unmodernized property auction specialist, Overland Park, Kansas

Inquiry form and response workflow for property auction viewings

My first check was simple: open the property auction viewings page on a mobile and try to get in touch. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Pamela Maldon, Front office supervisor
Online property auction platform, Green Bay, Wisconsin

Mobile navigation and page layout for property auction viewings

The question 'who is answering this one?' used to hang over every property auction viewings inquiry. Now each request has a named owner and enough detail for a colleague to cover it. Duplicate replies and orphaned messages have both quietly ended.
Safia Iqbal, Marketing coordinator
Rural property and smallholding auctioneer, Baton Rouge, Louisiana

Inquiry assignment and staff handover for property auction viewings

Who the site is built around

Five kinds of sale, five different lot pages

The page a bidder needs for a hundred-acre tract is not the page a family needs for a parent's house. Every build starts from the sale type, not from a generic listing template.

Absolute auctionsOnline-only salesProbate salesCourt-ordered salesMulti-county firmsTimed bidding windows
What goes wrong today

Fivewaysagenericsitecostsanauctionfirmbiddersandsellers

A postponed sale still reads as scheduled

A bidder plans around a date that no longer holds, and your team spends sale morning fielding the same phone call over and over instead of running the sale.

Cost: bidders who do not show, and a firm that looks disorganized on the day it most needs to look sharp.

One PDF flyer stands in for a real listing page

A property described only in a downloadable flyer has no page of its own to share, to rank in search, or to update as sale details change.

Cost: a shared link that points at a generic homepage instead of the property someone is actually asking about.

No page exists for the counties you actually sell in

A bidder searching for sales in a specific county finds a dedicated page from a competitor before they find anything from your firm at all.

Cost: search visibility that goes to whoever built the page you did not.

Registration questions arrive after hours, and wait

Deposit and registration questions do not stop at 5pm, especially the night before a sale closes, and an unanswered question becomes a bidder who did not register.

Cost: a registered bidder count that could have been one call higher.

A family reading about an estate sale feels rushed

A site built for speed and urgency, the way a flash sale site is, reads as tone-deaf to someone deciding whether to trust you with a parent's estate.

Cost: a family who calls a competitor whose site felt calmer.

Every week a sale runs on the old site costs a few registrations

A 30-minute walkthrough shows your next sale on a lot page, a county page and a registration form, built for your kind of auction. You decide nothing on the call.

See your next sale on a real site
What the site does instead

Fivefixesbuiltintoeveryplan

A status field built into every lot page

Scheduled, live, sold or postponed, shown at the top of the listing and reflected on the current sales page, so nobody plans around a date that has changed.

A real page for every property

Its own URL, its own photos, its own terms, shareable and indexed, not one line in a PDF that goes stale the moment the sale closes.

A page for every county you sell in

Built around how bidders actually search, so your firm shows up for the areas you serve instead of losing that search to a directory.

An AI Engine that answers after hours

On Sale Day and Full Docket, registration and terms questions get answered at 9pm the night before a sale, with anything needing a person handed off cleanly.

A calm design where the sale calls for it

Estate and probate pages are built without urgency tactics or countdown timers, so a family reading about a loved one's home feels informed, not rushed.

The signature page on every plan

Theanatomyofapropertylotsheet

A property auction listing has to answer a fixed set of questions before anyone registers to bid. Here is what we build into every lot page, and why each part earns its place.

Illustrative layout, not a live listing
1
Lot number & legal descriptionParcel number, county and legal description
2
Property photos & condition notesCurrent photos plus any known condition issues
3
Opening bid & reserve statusWhether the sale is reserve, absolute or minimum-bid
4
Buyer's premium & payment termsStated in full before anyone registers to bid
5
Sale date, time & formatLive floor, online-only or hybrid, clearly labelled
6
Inspection & preview datesWhen and how a bidder can view the property first
7
Registration & deposit requirementsWhat is needed before a bid can be placed
8
Disclosures & contingenciesAs-is condition, financing terms, required notices
1

Lot number and legal description

The parcel number, county and legal description let a bidder or an attorney verify the property against public records before they ever call your office.

2

Photos and condition notes

Recent photos and any known condition issues set expectations before a bidder drives out for a preview, which cuts down on surprises at the walkthrough.

3

Opening bid and reserve status

Stating plainly whether a sale is reserve, absolute or minimum-bid is the single detail that most affects whether someone registers at all.

4

Buyer's premium and payment terms

A premium or fee discovered after the gavel falls damages trust permanently. Stating it up front protects both the bidder and the firm.

5

Sale date, time and format

Live floor, online-only and hybrid sales each require a different kind of preparation, so the format has to be unmistakable at a glance.

6

Inspection and preview dates

A clear preview window reduces no-shows and gives a bidder confidence they saw the property honestly before committing to bid.

7

Registration and deposit requirements

Listing this on the property page itself, not only by phone, is what turns a curious visitor into a completed registration.

8

Disclosures and contingencies

As-is condition statements, financing terms and required legal notices belong on the page a bidder actually reads, not only in a document they have to request.

Included on every plan

Everythingittakestorunthesite,notjustdesignit

A lot page for every property

Status, terms, photos and disclosures, built as one reusable template.

Bidder registration into your CRM

Connected by direct API, Zapier or Make, no manual re-entry.

A post and wire fence running along the boundary of a grass field.

County pages that match your ground

One page for each county you sell in, built for how bidders search.

Managed hosting

SSL, CDN, DDoS protection and unmetered bandwidth.

Weekly lot updates

Status, photos and terms kept current through the sale cycle.

Researched articles, every week

Cited, answer-first content on process, counties and sale formats, so your firm shows up for the questions bidders search before they search your name.

One domain, included

Registered in your name, or point your existing one.

Every feature, with its plan

Whatisineachplan,fromthelotpagetotheAIreceptionist?

The offer is more than a website. Here is every item, what it does, the everyday problem it solves for an auction firm, what you have to do (usually nothing), and which plan carries it.

The website

5 items
  • Custom-coded site, 90+ PageSpeed

    • Lot Sheet
    • Sale Day
    • Full Docket

    A custom-coded site that loads fast on a phone and holds a 90+ Google PageSpeed score on mobile and desktop.

    Solves
    A slow lot page loses the bidder who opened it at a property preview on a weak signal, and the paid click that brought them.
    You do
    Nothing.
  • A lot page for every property

    • Lot Sheet
    • Sale Day
    • Full Docket

    Each property gets its own shareable, indexed page with status, terms, photos and disclosures, archived after the sale rather than deleted.

    Solves
    A PDF flyer cannot be texted as a link, cannot rank for the address and goes stale the moment a detail changes.
    You do
    Send the property details, photos and any disclosures.
  • County and sale-type pages

    • Lot Sheet
    • Sale Day
    • Full Docket

    A page for each county you sell in and each sale format you run, so search engines have something specific to rank.

    Solves
    A bidder searching for sales in one county finds a competitor or a directory page before your firm.
    You do
    Tell us your counties and formats on the onboarding call.
  • Bidder registration into your CRM

    • Lot Sheet
    • Sale Day
    • Full Docket

    A registration and deposit request form that states your requirements plainly and sends every submission to your CRM by direct API, Zapier or Make.

    Solves
    Registration by phone ties up the office in the week before a sale, and inquiries left in a shared inbox go cold.
    You do
    Tell us what your registration requires and which CRM you use.
  • Compliance pages built in

    • Lot Sheet
    • Sale Day
    • Full Docket

    Privacy policy, terms of use, a cookie banner that really blocks scripts until consent, an accessibility statement, TCPA wording on text forms, and terms-of-sale pages.

    Solves
    Missing policy pages and a banner that blocks nothing are the details a careful seller, bidder or attorney notices.
    You do
    Have your attorney review the wording that is specific to your firm.

Search and visibility

3 items
  • Technical and on-page SEO, location pages

    • Lot Sheet
    • Sale Day
    • Full Docket

    Clean structure, titles, headings, sitemaps and a page for each county you serve, built on your site.

    Solves
    One homepage trying to rank for every county at once usually ranks for none of them.
    You do
    Nothing beyond telling us where you sell.
  • AEO, GEO and structured data

    • Lot Sheet
    • Sale Day
    • Full Docket

    Answer-first pages, visible FAQs, JSON-LD structured data and an llms.txt file, so search engines and AI assistants can read and quote your pages.

    Solves
    A bidder asks an assistant how a probate auction works and the answer quotes a firm in the next state.
    You do
    Nothing.
  • Researched articles a week

    • Lot Sheet2
    • Sale Day2
    • Full Docket3

    Cited articles of 2,500 to 3,200 words on auction process, sale formats and the counties you serve.

    Solves
    Nobody at the firm has time to write, so the site never says anything new between sales.
    You do
    Suggest topics if you want to; approval is optional.

Management and support

6 items
  • Weekly lot updates

    • Lot Sheet
    • Sale Day
    • Full Docket

    Status changes, new photos, corrected figures and adjusted terms applied every week while a sale is live.

    Solves
    A postponed sale that still reads as scheduled sends bidders to a sale that is not happening.
    You do
    Send the change from the portal or by email.
  • 5 revisions a month

    • Lot Sheet5
    • Sale Day5
    • Full Docket5

    Any size of change counts as one revision, completed within 2 to 5 working days. Extra revisions are a flat fee each.

    Solves
    Waiting weeks on a developer for a new county page or a changed buyer's premium.
    You do
    Describe the change in the client portal.
  • Managed hosting and security

    • Lot Sheet
    • Sale Day
    • Full Docket

    Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth inside the monthly fee.

    Solves
    A site that slows or falls over in the final hours before a sale closes, exactly when traffic peaks.
    You do
    Nothing.
  • Domain in your name

    • Lot Sheet
    • Sale Day
    • Full Docket

    One domain registered free in your name while your plan is active, or your existing domain pointed at the new site. Transferred to you free if you leave.

    Solves
    A domain held in a former developer's account that nobody can renew or move.
    You do
    Tell us whether to register a new domain or point your current one.
  • Client portal

    • Lot Sheet
    • Sale Day
    • Full Docket

    One place for revisions, support tickets, files and messages to the team.

    Solves
    Change requests scattered across texts, emails and voicemails, with no record of what was done.
    You do
    Log in when you need something.
  • Migration with redirects

    • Lot Sheet
    • Sale Day
    • Full Docket

    Active listings, past results and ranking pages moved across, with old URLs redirected to their new equivalents.

    Solves
    A new site that breaks every bookmarked lot link and drops the pages that already rank.
    You do
    Tell us your current site address.

The AI Engine

4 items
  • AI receptionist with call summaries

    • Lot Sheet
    • Sale Day
    • Full Docket

    Answers calls when your team cannot, handles common registration, deposit and sale-day questions, and sends a call-analysis PDF of who called, what they asked and what they were told.

    Solves
    The phone rings at 9pm the night before a sale closes and a would-be bidder never calls back.
    You do
    Approve the answers it gives, once, during setup.
  • AI chat widget on your site

    • Lot Sheet
    • Sale Day
    • Full Docket

    A chat on every page that answers registration and terms questions any hour, and hands property-specific or legal questions to a person.

    Solves
    A visitor reading a lot page at midnight has a question and leaves instead of waiting for office hours.
    You do
    Nothing after setup.
  • AI agents on SMS, Messenger and Instagram

    • Lot Sheet
    • Sale Day
    • Full Docket

    The same trained answers on text messages, Facebook Messenger and Instagram direct messages.

    Solves
    Messages from a sale post sit unanswered in three different inboxes.
    You do
    Connect your pages during setup.
  • A2P 10DLC registration filed for you

    • Lot Sheet
    • Sale Day
    • Full Docket

    The US carrier registration a business needs before it can text at scale, filed as part of setting up the SMS agent.

    Solves
    Registration confirmations and reminders flagged as spam and never delivered.
    You do
    Provide your business details for the filing.

The Content Engine

3 items
  • Social image posts a week

    • Lot Sheet
    • Sale Day
    • Full Docket3

    Image posts built from your listings and sale activity, published on your channels.

    Solves
    The firm's social pages go quiet between sales because nobody has time to post.
    You do
    Nothing; flag anything you would rather not post.
  • Short-form reels a week

    • Lot Sheet
    • Sale Day
    • Full Docket2

    Short videos built from listing photos and sale updates.

    Solves
    Video reaches bidders a static post misses, and producing it in-house rarely happens.
    You do
    Nothing; send extra footage if you have it.
  • Google Business Profile managed

    • Lot Sheet
    • Sale Day
    • Full Docket

    Sale updates posted, hours and contact details kept accurate, and profile activity handled.

    Solves
    An out-of-date profile is often the first thing a local seller sees when they search your name.
    You do
    Give us manager access to the profile.
Speed, and what it does to your ad spend

Afasterlotpagekeepsmoreoftheclicksyoualreadypayfor

Every page is custom coded, ships almost no JavaScript and is served from a global edge network, and we hold a 90+ Google PageSpeed score on mobile and desktop. In plain terms: the page opens quickly on a bidder's phone, stays readable, and the registration button is there before they lose interest.

  • Fast on the phone a bidder is holding. A lot of sale-week browsing happens on a phone, often at a preview on a weak signal. A light page shows the address, sale date and terms first instead of a spinning loader.
  • Why speed touches your Google Ads bill. Google Ads judges the quality of an ad partly on landing-page experience: how relevant, useful and easy to navigate the page is once someone clicks. That quality feeds Ad Rank, and Google's own help pages say higher quality ads can often lead to lower cost per click. Its Quality Score report shows landing-page experience as one of three parts. A fast, relevant lot or county page helps on exactly that measure. We do not promise a specific saving.
  • Fewer paid clicks lost before the page loads. Every visitor who gives up while a page is still loading is a click you paid for and never used. A page that opens quickly helps more of your paid clicks stay long enough to read the terms and register.
  • Friendly to use, not just fast. Large tap targets, text sized to read outdoors, photo galleries that swipe cleanly and forms that ask only what your process needs. Speed gets the visitor onto the page; a clear page keeps them there.

Sources: Google Ads Help: About Quality Score for Search campaigns (checked September 2026); Google Ads Help: About Ad Rank (checked September 2026); Google Ads Help: Landing page experience, definition (checked September 2026)

Google PageSpeed, guaranteed on mobile and desktop

3 to 5 monthsto start ranking locally after launch
2researched articles a week, minimum
Infographic with Tuppence the snail, our mascot: A faster lot page keeps more clicks. 90+ PageSpeed; Opens fast on a bidder's phone; Fewer paid clicks lost; More bidders stay to register.
SEO, AEO, GEO and schema

Howdobidders,searchenginesandAIassistantsfindyourfirm?

Four jobs, all done on your own site and kept current after launch: rank in search, become the extracted answer, get cited by AI assistants, and describe every page in structured data a machine can read.

Infographic with Tuppence the snail, our mascot: How bidders find your firm. SEO: rank in search; AEO: become the answer; GEO: cited by AI assistants; Schema: structured data.

We are GetHomeAuctionSites, not a search engine: no one can promise a ranking position or an appearance in an AI answer, and we never will. What we commit to is the work: if your site has not started ranking for local searches in its area within 3 to 5 months of launch, the search work continues at no extra charge until it does.

  • SEO Search engine optimization

    SEO is what gets your pages found in Google for the searches bidders and sellers actually type. We handle the technical side and the on-page side, and we build location pages for the counties you sell in, on your own site.

    • Technical SEO: clean URLs, sitemaps, canonical tags, fast pages, no broken links.
    • On-page SEO: one clear topic per page, descriptive titles, headings and image text.
    • Location pages for your own counties and sale types, so a search for land auctions or foreclosure sales in a specific county finds a page written for it.
    • Lot pages that stay indexed after a sale closes, building a record that keeps drawing search traffic.
  • AEO Answer engine optimization

    AEO is being the answer, not just a link: the paragraph Google lifts into a featured snippet or reads aloud as a voice answer. Pages are written answer-first with visible FAQ blocks, so the answer is easy to extract.

    • Every section opens with a direct answer to its heading.
    • Visible FAQ blocks on significant pages, marked up so search engines can read them.
    • Plain definitions for terms like absolute auction, buyer's premium and soft close.
    • Comparison tables and step lists that can be lifted cleanly.
  • GEO Generative engine optimization

    GEO is being cited by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews when someone asks how property auctions work or which firms run sales nearby. Nobody can guarantee a place in an AI answer; we do the things that make one more likely.

    • An llms.txt file that tells AI assistants what your site covers and where the key pages are.
    • The same firm name, sale-type names and service area written the same way everywhere.
    • Plain, quotable facts with sources and dates, instead of marketing adjectives.
    • Clean page structure that reads correctly without styling or scripts.
  • Schema Structured data (JSON-LD)

    Structured data is a machine-readable description of each page that search engines use to understand it and to show rich results. We generate it from the same data the page displays, so it never drifts from what visitors see.

    • Organization or LocalBusiness for your firm.
    • Service for what you offer, FAQPage where questions are answered, BreadcrumbList on inner pages.
    • Review markup only for real reviews your clients gave, never for anything else.
    • Validated before launch and kept in step with every revision.
How it works

Fourstopsfromfirstinvoicetoalivesite

The route is the same for every firm. You know where you are on it at every point, and what happens next.

  1. You pay the first monthly invoice

    That starts the plan. The build fee is not charged yet.

    day 0
  2. One onboarding call

    We walk through your sale types, counties and current listings, and agree the launch date.

    day 1
  3. We build your site

    Lot pages, county pages, registration form and hosting, all set up before anything goes live.

    days 2 to 6
  4. You approve, then we launch

    Live in 7 days on Lot Sheet. The build fee is invoiced only once you have approved the site.

    day 7
Infographic with Tuppence the snail, our mascot: Four stops to a live site. Day 0: first invoice; Day 1: onboarding call; Days 2 to 6: we build; Day 7: you approve, we launch.
Before and after

Whatchangeswhenthesiteisbuiltforhowanauctionactuallyruns

  • Sale status
    Before:A postponed sale still lists as scheduled until someone thinks to update it.After:Status changes to postponed the moment you tell us, shown at the top of the listing.
  • Property listings
    Before:One PDF flyer covers every property in the sale.After:Every property gets its own page, its own photos and its own URL.
  • Search visibility
    Before:One homepage tries to rank for every county at once.After:A dedicated page for each county you serve, built to rank for that area specifically.
  • After-hours questions
    Before:A registration question at 9pm waits until morning for an answer.After:The AI Engine answers common registration and terms questions any hour, on Sale Day and Full Docket.
  • Bidder registration
    Before:Registration happens by phone, one caller at a time.After:A registration form on the site routes straight into your CRM.
  • Closed sales
    Before:A closed sale is deleted or forgotten about.After:Closed sales move into a results archive that keeps working for search.
Client reviews

Whatauctionfirmssayoncethesiteislive

Richard Rushworth, Auctioneer
Unmodernized property auction specialist, Overland Park, Kansas

Inquiry form and response workflow for property auction viewings.

Pamela Maldon, Front office supervisor
Online property auction platform, Green Bay, Wisconsin

Mobile navigation and page layout for property auction viewings.

Safia Iqbal, Marketing coordinator
Rural property and smallholding auctioneer, Baton Rouge, Louisiana

Inquiry assignment and staff handover for property auction viewings.

Sebastian Grantham, Auction administrator
Land and development plot auctioneer, Columbia, South Carolina

Page migration and redirect mapping for property auction viewings.

Six months after launch

Whatdoesasaleweeklooklikeoncethesiterunsitself?

A white house with a porch and a red home for sale sign on the lawn, the kind of property a lot page carries.
  1. A sale is announced on Monday and its lot page is live, shareable and indexed within the revision window, with terms and photos on it.
  2. A bidder at a Saturday preview opens the page on a phone in the driveway and registers before driving home.
  3. Registrations arrive in your CRM tagged to the right sale, so the office follows up from one list instead of three inboxes.
  4. When a sale is postponed, the status changes on the page and the phone does not ring with the same question all morning.
  5. Closed sales sit in a results archive that a seller can read before deciding who to list with.
  6. The site has published new, cited articles every week without anyone at the firm writing them.

What the monthly fee stands in for

The value case is simple: one fee, from $127 a month, covers jobs a firm would otherwise piece together from several vendors and a lot of office time. The $697 build fee is charged once, after you approve the live site.

  • A developer on call5 revisions a month of any size, each done within 2 to 5 working days. Extra ones are a flat $20.
  • Hosting, SSL and securityCloudflare hosting, SSL, CDN, DDoS protection and unmetered bandwidth, with nothing billed separately.
  • A domain billOne domain registered in your name while the plan is active.
  • A writer2 to 3 researched articles a week, depending on plan.
  • After-hours answeringOn Sale Day and Full Docket: the AI receptionist, site chat and messaging agents.
  • A social media helperOn Full Docket: 3 image posts and 2 reels a week, plus your Google Business Profile.

We do not publish a savings figure, because what a firm spends today varies too much to honestly average. The demo walks through your current costs with you.

Plans

Threeplans,onebuildfeechargedafterlaunch

Lot Sheet

The website, fully managed

$127/ month

plus $697 build fee, invoiced after launch

  • Live in 7 days
  • 2 researched articles a week

Best for a firm running its first sales with a real web presence.

Start with Lot Sheet
Full Docket

Everything, plus the Content Engine

$647/ month

plus $697 build fee, invoiced after launch

  • Live in 15 days
  • 3 researched articles a week
  • AI Engine included
  • Content Engine included

Best for a firm running a full weekly content and social program alongside its sales.

Start with Full Docket

All three tiers share the same domain, hosting, revisions and cancellation terms. See every item by plan or compare us with the alternatives.

Guarantees, with the conditions

Whathappensifthesitedoesnotdeliver?

The risk sits with us where it can: you see and approve the site before the build fee is charged, the speed standard is ongoing, and leaving never costs you your domain or your content.

Build fee only after you approve

The $697 build fee is invoiced once your site is live and you have confirmed you are satisfied with it. It is never charged at signup.

Condition: the fee is not refundable after approval, because approval is when it is charged.

90+ PageSpeed, kept

A 90+ Google PageSpeed score on mobile and desktop, as an ongoing standard rather than a launch-day screenshot.

Measured with Google PageSpeed Insights on your live pages.

Search work continues until you rank locally

If your site has not started ranking for local searches in its area within 3 to 5 months of launch, the search work continues at no extra charge until it does.

We never promise a position or a traffic number.

Cancel with two business days of notice

Email us at least 2 business days before your next invoice date, during business hours, and no further invoice is raised. The site runs to the end of the month you paid for.

Late notice means the next invoice is charged and the cancellation takes effect at the end of that month.

You keep your domain and content

Your domain is registered in your name and transferred to you free if you leave, and we send an export of your content and articles within 14 days of your final day.

All sales are final; a duplicate or incorrect charge reported within 30 days is corrected.

Full terms: refund and cancellation policy and terms and conditions.

Included on every plan

Whichcompliancepagescomewithyourwebsite?

Every site launches with the policy pages and consent wording a careful auction firm is expected to have. They are written for how an auction firm actually works and built with US privacy, accessibility and marketing rules in mind. They help you meet those expectations; they are not legal advice, and your attorney has the final word on any wording specific to your firm.

Privacy policy

What your registration and inquiry forms collect, why, where it goes (your CRM) and how a person can ask for it to be deleted.

Matters to: Bidders and sellers handing over contact and ID details

Website terms of use

The terms for using the site itself, kept separate from the terms of any sale so the two are never confused.

Matters to: Every visitor

Cookie policy with consent that really gates scripts

Analytics and advertising tags stay off until a visitor agrees. The banner remembers the choice and the policy lists what is actually set.

Matters to: Visitors in states with consumer privacy laws

Accessibility statement and a WCAG-minded build

Real headings, keyboard access, visible focus, readable contrast and text alternatives on photos, plus a statement that tells visitors how to report a problem. Built with the ADA and WCAG in mind.

Matters to: Bidders using screen readers, magnifiers or keyboards

TCPA-minded consent on text-message forms

Where a form offers sale reminders by text, the consent wording is written with the TCPA in mind, the box is never pre-ticked, and opting out is explained.

Matters to: Firms that text registration confirmations and reminders

Terms and conditions of sale pages

Each sale links to its own terms, buyer's premium, deposit and closing requirements, in the wording you and your attorney supply.

Matters to: Bidders reading the rules before they register

A place for your auctioneer license number

Many states license auctioneers and set advertising rules. The footer and lot pages carry your license number and firm details wherever your state asks for them.

Matters to: Firms licensed in one or several states

Equal Housing Opportunity statement

Residential listings can carry the Equal Housing Opportunity statement, with listing copy that describes the property rather than the buyer.

Matters to: Residential estate, probate and foreclosure sales

Our own policies are published too: privacy, cookies, accessibility and terms.

Where we build

AuctionfirmsacrosstheUnitedStates,organizedbycounty

We work remotely with real estate auction firms in every state. Firms selling across Texas, Florida, Georgia, North Carolina, Tennessee and Ohio are typical: land and farm sales across several counties, foreclosure dockets that move courthouse by courthouse, estate sales that cross a state line.

Your own coverage becomes pages on your site: one for each county you sell in and each sale type you run there. A firm licensed in Pennsylvania and Illinois gets the same structure grouped by state, so a bidder in either one lands on the right list first.

  • Texas
  • Florida
  • Georgia
  • North Carolina
  • Tennessee
  • Ohio
  • Pennsylvania
  • Illinois
  • Iowa
  • Arizona

We do not publish pages for places on this site; location pages belong on your site, for the counties you actually serve.

A historic county courthouse with an American flag against a blue sky, the kind of building where many foreclosure and court-ordered sales are held.
Comparing your options

Whynotawebsitebuilder,afreelanceroranagency?

Each of these is the right answer for some firms, and each comparison page says when. The short version: a builder leaves the work with you, a freelancer usually leaves after launch, and an agency usually costs more for the same site. Doing nothing costs the bidders who could not find the sale.

See every comparison

See your county's sale calendar built into a real site

From $127 a month, plus a $697 build fee charged only once your site is live. No pressure, no countdown timer, just a 30-minute walkthrough.

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Questions

Whatauctionfirmsaskbeforetheyswitch

What do I actually get for the monthly fee?

A custom-coded website for your auction firm: a lot page for every property you sell, county and sale-type pages, a bidder registration form connected to your CRM, managed hosting, weekly listing updates, and researched articles. Lot Sheet covers the site itself; Sale Day adds the AI Engine; Full Docket adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.

How long until my site is live?

7 days on Lot Sheet, 10 on Sale Day while the AI agents are trained, and 15 on Full Docket with the content program running from day one. The clock starts at your onboarding call, not at purchase, so the sooner your onboarding form is in, the sooner you are live.

Can the site handle a sale-day traffic spike?

Yes. Every page is custom coded and served from Cloudflare's global edge, and we guarantee a 90+ PageSpeed score on both mobile and desktop, not only on the day the site launches. Sale-day traffic on an auction site is rarely even, and the site is built to hold up the same way at peak traffic as it does on a quiet Tuesday.

What happens straight after I buy?

You fill in the onboarding form and submit it. It asks for your business details, the counties and sale types you serve, your first properties or upcoming sales, your brand, your domain and where inquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. A new lot page, a new county page, updated sale terms, replaced photos, a status change from scheduled to sold: each is one revision, and so is something much larger. "Build three new county pages, here is the copy for each" is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy. Every revision is completed within 2 to 5 working days, whatever the size.

What does the AI Engine actually answer for a bidder?

On Sale Day and Full Docket, the AI receptionist, site chat and SMS, Messenger and Instagram AI agents answer common questions about registration steps, deposit requirements and general sale terms, day or night. They are configured never to give advice on a specific property, valuation or legal question, and to hand anything like that to a person on your team.

Is hosting an extra cost?

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included, which matters on the days your traffic spikes hardest: the final hours before a sale closes.

We already have a website with active lot listings. What happens to them?

Tell us your current site during onboarding and we review what is worth keeping: active lot pages, past sale results, and any pages ranking in search. We rebuild what matters into the new site and set up redirects from your old URLs so a bidder who bookmarked a listing, or a search result pointing at your old page, still lands somewhere useful.

What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

How do I cancel, and how much notice do you need?

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

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Plans from $127 a month. A live walkthrough shows you the lot page, the county pages and the registration flow, built for your kind of sale.