Owner, estate sale auction firm
Moved from a PDF flyer and a static homepage
Built for real estate auction firms
Awebsitethatreadsascarefullyasthesaleitself.
A managed, custom-coded website for real estate auction firms: live in 7 days, 90+ PageSpeed, weekly lot updates, researched articles and hosting included, from one monthly fee.
From $127 / monthBuild fee $697, invoiced after launchLive in 7 days
Sample lot
Lot 14 · Example County
129 Example Orchard Road
Opening bidSet by seller
Sale formatLive floor + online
Buyer's premiumPer terms
RegistrationDeposit required
Registrations to your CRM
90+ PageSpeed
90+Google PageSpeed guaranteed
7days to launch on Lot Sheet
5revisions a month included
$0build fee due until your site is live
Estate salesProbate salesForeclosure and REOLuxury estatesLand and farm
Commercial propertyOnline-only salesAbsolute auctionsCourt-ordered salesMulti-county firms
What goes wrong today
Fivewaysagenericsitecostsanauctionfirmbiddersandsellers
A postponed sale still reads as scheduled
A bidder plans around a date that no longer holds, and your team spends sale morning fielding the same phone call over and over instead of running the sale.
Cost: bidders who do not show, and a firm that looks disorganized on the day it most needs to look sharp.One PDF flyer stands in for a real listing page
A property described only in a downloadable flyer has no page of its own to share, to rank in search, or to update as sale details change.
Cost: a shared link that points at a generic homepage instead of the property someone is actually asking about.No page exists for the counties you actually sell in
A bidder searching for sales in a specific county finds a dedicated page from a competitor before they find anything from your firm at all.
Cost: search visibility that goes to whoever built the page you did not.Registration questions arrive after hours, and wait
Deposit and registration questions do not stop at 5pm, especially the night before a sale closes, and an unanswered question becomes a bidder who did not register.
Cost: a registered bidder count that could have been one call higher.A family reading about an estate sale feels rushed
A site built for speed and urgency, the way a flash sale site is, reads as tone-deaf to someone deciding whether to trust you with a parent's estate.
Cost: a family who calls a competitor whose site felt calmer.What the site does instead
Fivefixesbuiltintoeveryplan
A status field built into every lot page
Scheduled, live, sold or postponed, shown at the top of the listing and reflected on the current sales page, so nobody plans around a date that has changed.
A real page for every property
Its own URL, its own photos, its own terms, shareable and indexed, not one line in a PDF that goes stale the moment the sale closes.
A page for every county you sell in
Built around how bidders actually search, so your firm shows up for the areas you serve instead of losing that search to a directory.
An AI Engine that answers after hours
On Sale Day and Full Docket, registration and terms questions get answered at 9pm the night before a sale, with anything needing a person handed off cleanly.
A calm design where the sale calls for it
Estate and probate pages are built without urgency tactics or countdown timers, so a family reading about a loved one's home feels informed, not rushed.
The signature page on every plan
Theanatomyofapropertylotsheet
A property auction listing has to answer a fixed set of questions before anyone registers to bid. Here is what we build into every lot page, and why each part earns its place.
Illustrative layout, not a live listing
1
Lot number & legal descriptionParcel number, county and legal description
2
Property photos & condition notesCurrent photos plus any known condition issues
3
Opening bid & reserve statusWhether the sale is reserve, absolute or minimum-bid
4
Buyer's premium & payment termsStated in full before anyone registers to bid
5
Sale date, time & formatLive floor, online-only or hybrid, clearly labelled
6
Inspection & preview datesWhen and how a bidder can view the property first
7
Registration & deposit requirementsWhat is needed before a bid can be placed
8
Disclosures & contingenciesAs-is condition, financing terms, required notices
1
Lot number and legal description
The parcel number, county and legal description let a bidder or an attorney verify the property against public records before they ever call your office.
2
Photos and condition notes
Recent photos and any known condition issues set expectations before a bidder drives out for a preview, which cuts down on surprises at the walkthrough.
3
Opening bid and reserve status
Stating plainly whether a sale is reserve, absolute or minimum-bid is the single detail that most affects whether someone registers at all.
4
Buyer's premium and payment terms
A premium or fee discovered after the gavel falls damages trust permanently. Stating it up front protects both the bidder and the firm.
5
Sale date, time and format
Live floor, online-only and hybrid sales each require a different kind of preparation, so the format has to be unmistakable at a glance.
6
Inspection and preview dates
A clear preview window reduces no-shows and gives a bidder confidence they saw the property honestly before committing to bid.
7
Registration and deposit requirements
Listing this on the property page itself, not only by phone, is what turns a curious visitor into a completed registration.
8
Disclosures and contingencies
As-is condition statements, financing terms and required legal notices belong on the page a bidder actually reads, not only in a document they have to request.
Before and after
Whatchangeswhenthesiteisbuiltforhowanauctionactuallyruns
- Sale statusBefore:A postponed sale still lists as scheduled until someone thinks to update it.After:Status changes to postponed the moment you tell us, shown at the top of the listing.
- Property listingsBefore:One PDF flyer covers every property in the sale.After:Every property gets its own page, its own photos and its own URL.
- Search visibilityBefore:One homepage tries to rank for every county at once.After:A dedicated page for each county you serve, built to rank for that area specifically.
- After-hours questionsBefore:A registration question at 9pm waits until morning for an answer.After:The AI Engine answers common registration and terms questions any hour, on Sale Day and Full Docket.
- Bidder registrationBefore:Registration happens by phone, one caller at a time.After:A registration form on the site routes straight into your CRM.
- Closed salesBefore:A closed sale is deleted or forgotten about.After:Closed sales move into a results archive that keeps working for search.
Included on every plan
Everythingittakestorunthesite,notjustdesignit
A lot page for every property
Status, terms, photos and disclosures, built as one reusable template.
Bidder registration into your CRM
Connected by direct API, Zapier or Make, no manual re-entry.
One domain, included
Registered in your name, or point your existing one.
Managed hosting
SSL, CDN, DDoS protection and unmetered bandwidth.
Weekly lot updates
Status, photos and terms kept current through the sale cycle.
Researched articles, every week
Cited, answer-first content on process, counties and sale formats, so your firm shows up for the questions bidders search before they search your name.
A team, not a ticket queue
Revisions turned around in working days, through your client portal.
Speed and ranking
Afastpageandarankingpagearenotthesamething,andyouneedboth
A page that opens instantly keeps the visitor who was about to leave. A page built around the county and sale type someone is searching is what gets them there in the first place. We guarantee both.
- Speed: every page is custom coded and served from Cloudflare's edge, holding a 90+ PageSpeed score under real sale-day traffic, not only on a quiet day.
- Structure: a dedicated page per county and sale type gives search engines something specific to match, instead of one homepage competing for everything at once.
- Content: researched, cited articles answer the questions a bidder searches before they know your firm's name.
Google PageSpeed, guaranteed on mobile and desktop
3 to 5 monthsto start ranking locally after launch
2researched articles a week, minimum
How it works
Fourstopsfromfirstinvoicetoalivesite
The route is the same for every firm. You know where you are on it at every point, and what happens next.
You pay the first monthly invoice
That starts the plan. The build fee is not charged yet.
One onboarding call
We walk through your sale types, counties and current listings, and agree the launch date.
We build your site
Lot pages, county pages, registration form and hosting, all set up before anything goes live.
You approve, then we launch
Live in 7 days on Lot Sheet. The build fee is invoiced only once you have approved the site.
Plans
Threeplans,onebuildfeechargedafterlaunch
Lot Sheet
The website, fully managed
$127/ month
plus $697 build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
Best for a firm running its first sales with a real web presence.
Start with Lot SheetMost chosenSale Day
Everything, plus the AI Engine
$267/ month + usage
plus $697 build fee, invoiced after launch
- Live in 10 days
- 2 researched articles a week
- AI Engine included
Best for a firm that wants after-hours questions answered without a person on call.
Start with Sale DayFull Docket
Everything, plus the Content Engine
$647/ month
plus $697 build fee, invoiced after launch
- Live in 15 days
- 3 researched articles a week
- AI Engine included
- Content Engine included
Best for a firm running a full weekly content and social program alongside its sales.
Start with Full DocketAll three tiers share the same domain, hosting, revisions and cancellation terms. See the full comparison.
What clients tell us
Illustrativeoutcomesclientsreport
Auction coordinator, foreclosure and REO firm
Rebuilt the current sales page around live status
Office manager, land and farm auction company
Replaced a phone-only registration process
Marketing lead, multi-county auction firm
Split one listings page into county-specific pages
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
See your county's sale calendar built into a real site
From $127 a month, plus a $697 build fee charged only once your site is live. No pressure, no countdown timer, just a 30-minute walkthrough.
Questions
Sixthingsfirmsaskbeforeswitching
What do I actually get for the monthly fee?
A custom-coded website for your auction firm: a lot page for every property you sell, county and sale-type pages, a bidder registration form connected to your CRM, managed hosting, weekly listing updates, and researched articles. Lot Sheet covers the site itself; Sale Day adds the AI Engine; Full Docket adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
How long until my site is live?
7 days on Lot Sheet, 10 on Sale Day while the AI agents are trained, and 15 on Full Docket with the content program running from day one. The clock starts at your onboarding call, not at purchase, so the sooner your onboarding form is in, the sooner you are live.
Can the site handle a sale-day traffic spike?
Yes. Every page is custom coded and served from Cloudflare's global edge, and we guarantee a 90+ PageSpeed score on both mobile and desktop, not only on the day the site launches. Sale-day traffic on an auction site is rarely even, and the site is built to hold up the same way at peak traffic as it does on a quiet Tuesday.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for your business details, the counties and sale types you serve, your first properties or upcoming sales, your brand, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, such as new lot photos or updated terms, and message our team directly. You never log in to the website itself; we handle that side.
Can we launch with only one or two properties listed?
Yes. Many firms launch with whatever sales are currently active, even if that is a single lot page, and add more as new properties come to market. Each new lot page after launch is one of your included monthly revisions.
Ready when your next sale is
Asitebuiltforrealestateauctions,livein7days
Plans from $127 a month. A live walkthrough shows you the lot page, the county pages and the registration flow, built for your kind of sale.