A The starting point
Everything about property auction viewings depended on one form working perfectly. What visitors should do if it failed was never written down.
Case study · Residential sales
A tested fallback for property auction viewings contact
Character and period property auctioneer, Tacoma, Washington. When it comes to property auction viewings, the plan for a bad day is written down and tested.
Case file 19
Client · Tacoma, Washington
Character and period property auctioneer
- Team
- 15 staff, one locally managed operation
- Timeline
- 20 working days
- Parts built
- 4
- Quote from
- Head of client services
Staff review and handover included
Before the work
Whereitstarted,andwhatgotintheway
B The problem
With property auction viewings, visitors hitting an error scavenged the footer for alternatives. Staff had no routine check, so a failed form could go unnoticed for days.
What we built
The contact page now presents an alternative method, a meaningful error message and the details worth including in any follow-up. Delivery checks cover the fields for property reference, viewing preference and buyer question and the exact destination the live form uses.
Where this sits in the plan
Parts used4 items
- 1Alternative contact method
- 2Useful failure message
- 3Form delivery check
- 4Staff escalation contact
Handedover20workingdaysaftercontentapproval
The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.
Content approved
Work began once the firm approved the page content and wording.
The build
Alternative contact method, Useful failure message, Form delivery check, Staff escalation contact.
Staff review
Staff at the firm reviewed the work before anything was handed over.
Handover
20 working days after content approval, including staff review and handover.
See what this would look like for your own firm
A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.
What changed
The result, in the firm's terms
When it comes to property auction viewings, the plan for a bad day is written down and tested.
I asked what happens when the property auction viewings form fails, and the answer became a feature. That is the right response to that question.
Character and period property auctioneer, Tacoma, Washington
Questions about this case study
How long did this project take?
20 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.
What exactly was built for the character and period property auctioneer?
The contact page now presents an alternative method, a meaningful error message and the details worth including in any follow-up. Delivery checks cover the fields for property reference, viewing preference and buyer question and the exact destination the live form uses. The parts used were: alternative contact method, useful failure message, form delivery check, staff escalation contact.
Why is the client not named?
Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Suraj Chandra, Head of client services, used with permission. No business name, logo or web address is published.
Could the same work be done for my firm?
Yes, if it fits the way your firm runs its sales. Hosting, security and uptime, handled is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.
Want your inquiries to arrive like this?
A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.