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Case study · Commercial and investment

Keeping old property auction viewings links alive after a rebuild

Investment property auction house, Billings, Montana. When it comes to property auction viewings, old links resolve to relevant current pages rather than errors.

Case file 15

Client · Billings, Montana

Investment property auction house

Handed over
Team
18 staff, one locally managed operation
Timeline
20 working days
Parts built
5
Quote from
Client liaison
Staff review and handover included
Before the work

Whereitstarted,andwhatgotintheway

A The starting point

The property auction viewings pages were linked from places nobody fully remembered: email signatures, print, partner listings. The redesign threatened every one of those links.

B The problem

With property auction viewings, the business faced a choice between keeping a structure that no longer fitted and breaking links it could not count.

What we built

Every legacy address was inventoried and paired with an appropriate destination, and the redirects were tested before go-live. The replacement reference page presents viewing instructions and published auction terms under navigation labels that reflect the new structure.

Parts used5 items

  1. 1URL inventory
  2. 2Redirect map
  3. 3Internal link updates
  4. 4Missing-page checks
  5. 5Launch review

Handedover20workingdaysaftercontentapproval

The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.

  1. Content approved

    Work began once the firm approved the page content and wording.

    day 0
  2. The build

    URL inventory, Redirect map, Internal link updates, Missing-page checks, Launch review.

    5 parts
  3. Staff review

    Staff at the firm reviewed the work before anything was handed over.

    before handover
  4. Handover

    20 working days after content approval, including staff review and handover.

    20 working days

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What changed

The result, in the firm's terms

When it comes to property auction viewings, old links resolve to relevant current pages rather than errors. The scope protects continuity of access and makes no claim about search positions.

We had sent the old property auction viewings link to a great many people over the years. Checking where it would land mattered as much to me as approving the new design.
Joan Mortimer, Client liaison
Investment property auction house, Billings, Montana

Questions about this case study

How long did this project take?

20 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.

What exactly was built for the investment property auction house?

Every legacy address was inventoried and paired with an appropriate destination, and the redirects were tested before go-live. The replacement reference page presents viewing instructions and published auction terms under navigation labels that reflect the new structure. The parts used were: url inventory, redirect map, internal link updates, missing-page checks, launch review.

Why is the client not named?

Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Joan Mortimer, Client liaison, used with permission. No business name, logo or web address is published.

Could the same work be done for my firm?

Yes, if it fits the way your firm runs its sales. Moving from your current site without losing what ranks is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.

Want your inquiries to arrive like this?

A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.