A The starting point
Everything about property auction viewings was organized for desktop browsing. On smaller screens the route to an inquiry was buried under introductory text.
Case study · Land and rural
A phone-friendly route into property auction viewings
Land and development plot auctioneer, Newark, Delaware. Day to day with property auction viewings, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.
Case file 02
Client · Newark, Delaware
Land and development plot auctioneer
- Team
- 9 staff, one locally managed operation
- Timeline
- 15 working days
- Parts built
- 4
- Quote from
- Auction administrator
Staff review and handover included
Before the work
Whereitstarted,andwhatgotintheway
B The problem
For property auction viewings, people gave up partway through the menu or called simply to ask where things were. Even the team struggled to direct someone to the right page without a desktop in front of them.
What we built
The mobile structure was flattened into a short path: an overview, viewing instructions and published auction terms and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first.
Where this sits in the plan
Parts used4 items
- 1Mobile navigation
- 2Short page sections
- 3Visible contact action
- 4Readable text sizing
Handedover15workingdaysaftercontentapproval
The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.
Content approved
Work began once the firm approved the page content and wording.
The build
Mobile navigation, Short page sections, Visible contact action, Readable text sizing.
Staff review
Staff at the firm reviewed the work before anything was handed over.
Handover
15 working days after content approval, including staff review and handover.
See what this would look like for your own firm
A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.
What changed
The result, in the firm's terms
Day to day with property auction viewings, a visitor can go from the overview to a relevant inquiry without doubling back through the menu. Staff also have one tidy page to share when helping someone away from a desk.
Directing someone to property auction viewings used to mean describing the menu over the phone. Now it is one link and one sentence.
Land and development plot auctioneer, Newark, Delaware
Questions about this case study
How long did this project take?
15 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.
What exactly was built for the land and development plot auctioneer?
The mobile structure was flattened into a short path: an overview, viewing instructions and published auction terms and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first. The parts used were: mobile navigation, short page sections, visible contact action, readable text sizing.
Why is the client not named?
Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Amira Al-Amin, Auction administrator, used with permission. No business name, logo or web address is published.
Could the same work be done for my firm?
Yes, if it fits the way your firm runs its sales. Pages that open before a bidder gives up is on every plan; A dedicated page for every lot is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.
Want your inquiries to arrive like this?
A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.