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Case study · Land and rural

Giving staff control of property auction viewings changes

Rural property and smallholding auctioneer, Tulsa, Oklahoma. For property auction viewings, what goes live is what was approved, verifiably.

Case file 16

Client · Tulsa, Oklahoma

Rural property and smallholding auctioneer

Handed over
Team
6 staff, one locally managed operation
Timeline
25 working days
Parts built
4
Quote from
Marketing coordinator
Staff review and handover included
Before the work

Whereitstarted,andwhatgotintheway

A The starting point

Property auction viewings changes were requested in passing: a message here, a corridor remark there. The exact wording to replace was rarely among the details.

B The problem

Day to day with property auction viewings, whoever published an update had to interpret the request, while whoever approved it could not easily compare old and proposed wording side by side.

What we built

The new request format is deliberately brief: page, old wording, new wording, approver. Nothing concerning viewing instructions and published auction terms is published without clearing that review.

Parts used4 items

  1. 1Structured change request
  2. 2Named approver
  3. 3Before-and-after preview
  4. 4Publication check

Handedover25workingdaysaftercontentapproval

The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.

  1. Content approved

    Work began once the firm approved the page content and wording.

    day 0
  2. The build

    Structured change request, Named approver, Before-and-after preview, Publication check.

    4 parts
  3. Staff review

    Staff at the firm reviewed the work before anything was handed over.

    before handover
  4. Handover

    25 working days after content approval, including staff review and handover.

    25 working days

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A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.

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What changed

The result, in the firm's terms

For property auction viewings, what goes live is what was approved, verifiably. The process is short enough that people actually use it.

Approving a property auction viewings change means reading the old line and the new line, side by side. Nothing more complicated than that.
Sebastian Dalrymple, Marketing coordinator
Rural property and smallholding auctioneer, Tulsa, Oklahoma

Questions about this case study

How long did this project take?

25 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.

What exactly was built for the rural property and smallholding auctioneer?

The new request format is deliberately brief: page, old wording, new wording, approver. Nothing concerning viewing instructions and published auction terms is published without clearing that review. The parts used were: structured change request, named approver, before-and-after preview, publication check.

Why is the client not named?

Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Sebastian Dalrymple, Marketing coordinator, used with permission. No business name, logo or web address is published.

Could the same work be done for my firm?

Yes, if it fits the way your firm runs its sales. A client portal and revisions measured in days is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.

Want your inquiries to arrive like this?

A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.