A The starting point
The property auction viewings page spoke to everyone and routed no one. Contact details were listed wholesale, with geography left as an exercise for the reader.
Case study · Land and rural
Local answers for property auction viewings inquiries
Building land auction specialist, Santa Rosa, California. When it comes to property auction viewings, inquiries arrive pre-addressed to the correct office.
Case file 11
Client · Santa Rosa, California
Building land auction specialist
- Team
- 6 staff, one locally managed operation
- Timeline
- 20 working days
- Parts built
- 4
- Quote from
- Auction day supervisor
Staff review and handover included
Before the work
Whereitstarted,andwhatgotintheway
B The problem
With property auction viewings, people rang the first number they spotted and sometimes repeated their story to a second colleague. Location details and the inquiry form had no connection to each other.
What we built
Service descriptions and their local contacts are presented as one unit. Submissions arrive with the location attached, plus property reference, viewing preference and buyer question, so the right team sees the right message.
Where this sits in the plan
Parts used4 items
- 1Local contact panel
- 2Location selection
- 3Location-aware notifications
- 4Opening hours
Handedover20workingdaysaftercontentapproval
The time counts from the day the firm approved its content, and it includes the staff review and the handover, so nothing was left for the firm to finish.
Content approved
Work began once the firm approved the page content and wording.
The build
Local contact panel, Location selection, Location-aware notifications, Opening hours.
Staff review
Staff at the firm reviewed the work before anything was handed over.
Handover
20 working days after content approval, including staff review and handover.
See what this would look like for your own firm
A 30-minute walkthrough, on your screen, built around the sales you run. Plans from $127 a month, the build fee only after launch.
What changed
The result, in the firm's terms
When it comes to property auction viewings, inquiries arrive pre-addressed to the correct office. The transfer ritual has been replaced by a label the visitor applies themselves.
Our organization chart used to be the customer's problem. The property auction viewings page quietly handles the routing for them now.
Building land auction specialist, Santa Rosa, California
Questions about this case study
How long did this project take?
20 working days after content approval, including staff review and handover. The clock started once the firm had approved the content, so the time waiting on wording is not counted.
What exactly was built for the building land auction specialist?
Service descriptions and their local contacts are presented as one unit. Submissions arrive with the location attached, plus property reference, viewing preference and buyer question, so the right team sees the right message. The parts used were: local contact panel, location selection, location-aware notifications, opening hours.
Why is the client not named?
Case studies on GetHomeAuctionSites identify a client by business type and region only. The quote is from Esther Thackeray, Auction day supervisor, used with permission. No business name, logo or web address is published.
Could the same work be done for my firm?
Yes, if it fits the way your firm runs its sales. Pages built around county and sale type is on every plan. Plans start at $127 a month, and the $697 build fee is invoiced only after your site is live.
Want your inquiries to arrive like this?
A live walkthrough shows the pages, the forms and the handover built for your kind of sale. Plans from $127 a month, and the $697 build fee is invoiced only after launch.